- In this case study, what segments were identified and what seg. strategies were implemented? -The article had used demo-graphical and behavioral Marketing segments. Under Armour started to market the product as A men only sport wear and then they changed to a men and women when they rolled out the “I will what I want” line. The campaigns used very gender specific marketing angles and really wanted to get the more healthier living lifestyle people.
- What are four to five things to remember when implementing segmentation strategies? – I think that you should consider your audience and target the people who are in the demographic you are searching for. I would try to target people in a specific group, based off of age or gender or interest, to find the customers you need. You want people to feel good about the product and if the whole idea is to have people living a better lifestyle and have your clothing on to help achieve that goal then that is your audience.
- Identify a new market segment that you have noticed recently. – I think that the one that comes to mind first is the shift to clean renewable energy. I see a lot of pro electric movements and I really believe we can achieve this goal. The sun is a giant energy source which is free to everyone and we should use it. To market this you can take a look at how Tesla is marketing their products and trying to get the movement to electric cars. You can target the younger generation because that is who will need to change it. The older people have lived here and are stuck in the old ways. It is up to us to change the world.
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